We have a saying in our office that is the final statement of our core values: You Get What You Give.
Abbreviated into YGWYG, I refer to it as “yig-wig.”
This is a foundational thought that will live in every company I’m blessed to participate with throughout my career.
It takes courage to give.
So if you’re after more joy courageously give more joy.
Not getting the information you want from your customer? Then freely, unashamed, and Santa-Claus-like, tastefully, give them more GREAT information they can use.
Givers are very beneficial to receivers. Don’t forget that.
This will take you being vulnerable too.
The commerce of the future will belong to those who do not stray way from this vulnerability, but to the ones who embrace it.
Watch. Much of what we pay for today 10 years from now will be freely given. But done right, the customer will see that and in return give currency in return for something else.
In his song “Wheel”, John Mayer sums this up perfectly. “I believe that my life is going to see the love I give return to me.”